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Aunt Jemima To Remove Image From Packaging And Remame Brand

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Well, I had the two pancake syrups completely mixed up.  I was raised on Log Cabin syrup in a little tin that looked like a cabin.  I always bought Mrs Butterworth who I assumed was a black lady.  Aunt Jemimah is just a picture on a label.  So beat me.....

We haven't really had pancake syrup in the house for many years, and I think the last one I bought was a shorter container that would fit into the refrigerator better.  I have no idea what kind it was as I usually had to toss it out when it got old anyway.  We aren't a sweets for breakfast family.

I did have a bottle of Mrs Butterworth's because it made a nice little vase for flowers that the kids brought in.  Of course, I thought she also was black and that made it even cuter.  In my defense, if you Google an Aunt Jemima bottle, a Mrs Butterworth bottle is what comes up and it's called an Aunt Jemima bottle..

Our family had a deep respect for the maids and cooks who served families during and after the slave periods.  Their patience and strength were astounding, and many of them actually raised the owner's children with much love.  As a matter of fact, my first grandchild named me Mammy which I considered to be quite a honor.  They still call me that to this day and every time I hear it, it resounds as a source of pride.  I hate violent behavior, not the color.  Sometimes it's the white person who makes us ashamed.

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"The world will not be destroyed by those who do evil but by those who watch them without doing anything"

Albert Einstein

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On 7/1/2020 at 2:42 PM, disgruntled said:

Question:  Why weren't these things considered racist when we had a bi-racial President?  Shouldn't he have cleaned all this up in his eight years? 

What needed cleaned up was Bigotry of ALL kinds such as what's going on with the political parties today.  Humans should all just grow up and act like the Christians they claim to be.  Obama wasn't that deep.


"The world will not be destroyed by those who do evil but by those who watch them without doing anything"

Albert Einstein

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Aunt Jemima announces new name, removes 'racial stereotypes' from product

The new name is an homage to the mill that began making the pancake mix in 1889.

February 10, 2021, 3:04 AM
9 min read

Aunt Jemima announces new name

 
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The new name -- Pearl Milling Company -- is an homage to the original mill built in 1888 that b...

Aunt Jemima is getting a new name, new logo and new look after announcing that it would be dropping the brand name following criticism that it featured a caricature of a Black woman that was a racist stereotype.

The new name -- Pearl Milling Company -- is an homage to the original mill built in 1888 that began making the self-rising pancake mix in 1889.

“Pearl Milling Company was a small mill in the bustling town of St. Joseph, Missouri. Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima,” read the company’s website in a statement announcing the change on Tuesday.

Aunt Jemima was one of the first brands to announce that it would be changing its name last June as protests unfolded across the United States in the wake of the death of George Floyd, a Black man who was killed on May 25, 2020, when a Minneapolis police officer knelt on his neck for nearly nine minutes.

The move set off a series of announcements from other entities like the Washington Football Team, musical groups “The Chicks” and “Lady A,” and food products such as Cream of Wheat, Mrs. Butterworth’s and Dreyer's Grand Ice Cream who announced it was dropping the brand "Eskimo Pie" after a century -- in examining the power of names.

 
 

PHOTO: This image provided by PepsiCo, Inc., shows Quaker Oats' Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand.

PepsiCo, Inc. via APPepsiCo, Inc. via AP
This image provided by PepsiCo, Inc., shows Quaker Oats' Pearl Milling Company brand pancake...

“Last June, PepsiCo and The Quaker Oats Company made a commitment to change the name and image of Aunt Jemima, recognizing that they do not reflect our core values. While the name on the box has changed, the great tasting products – the “pearl” inside the familiar red box – remains the same,” Pearl Milling Company said in a statement.

The Aunt Jemima brand “updated its image over the years in a manner intended to remove racial stereotypes that dated back to the brand origins,” according to a statement from PepsiCo.

Aunt Jemima brand was started in 1889 by two men, Chris Rutt and Charles Underwood, and the company brought on a Black woman, Anna Robinson, to portray Aunt Jemima starting in 1933. The character was later portrayed by actress Aylene Lewis in the 1950s and 60s.

Years later in 1989, the company evolved Aunt Jemima’s image to what the company described as a “contemporary look” with pearl earrings and a lace collar.

When PepsiCo acquired the Quaker Oats Company and the Aunt Jemima brand in 2001, the company said the brand had “the goal of representing loving moms from diverse backgrounds who want the best for their families.”

Even though the company evolved and adapted, there had been plenty of calls through the years for the company to change the name of it’s product.

PHOTO: Aunt Jemima syrup are displayed for sale in Stratford, Conn., Aug. 3, 2011.

Paul Taggart/Bloomberg via Getty Images, FILEPaul Taggart/Bloomberg via Getty Images, FILE
Aunt Jemima syrup are displayed for sale in Stratford, Conn., Aug. 3, 2011.

"This Aunt Jemima logo was an outgrowth of Old South plantation nostalgia and romance grounded in an idea about the 'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own," Riché Richardson, an associate professor in the Africana Studies and Research Center at Cornell University, wrote in an op-ed in the New York Times in 2015 titled “Can We Please, Finally, Get Rid of ‘Aunt Jemima’?”. "Visually, the plantation myth portrayed her as an asexual, plump black woman wearing a headscarf."

PepsiCo said in their statement announcing the name change that Quaker worked with consumers, employees, external cultural and subject-matter experts to gather broad perspectives and ensure the new brand was developed with inclusivity in mind.

Said PepsiCo: “In the coming weeks, Pearl Milling Company will also announce the details of a $1 million commitment to empower and uplift Black girls and women, inviting the community to visit its website and nominate non-profit organizations for an opportunity to receive grants to further that mission. This is in addition to PepsiCo's more than $400 million, five-year investment to uplift Black business and communities, and increase Black representation at PepsiCo.”

The new products will be hitting store shelves this coming June and their products will continue to be available under the Aunt Jemima name without the character image until then.                                                                                                                                                         SEE VIDEO REPORT    ;    https://abcnews.go.com/US/aunt-jemima-announces-removes-racial-stereotypes-product/story?id=75797458

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I've heard the "generic" comment over and over in some of the consumer research analysis.  It's funny because it's the same packaging.  Only thing that changed was the logo.  Interesting how it plays with consumers minds and how nostalgic the brand was/is.

Because this has become a political and polarizing decision, the brand will continue to loose share.  They announced a change earlier this year and in their latest 52 week results, they are down -2.0 pts.  We took nearly all of that share (YAASSS!!).  Sales are vs YAGO are up because of the pandemic...they'll have double digit losses once they lap those.

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2 hours ago, Titan said:

I hope they're syrup sales completely tank for falling for all this politically correct crap.

What world am I in anymore ???

Your still in America.

Don't give in to the BULLSH1T.

Call it out, harshly, everytime you see it.

Beat the Liberal Propaganda into the ground.

Stand tall as an American.

 


       THE WINDMILL IS LIBERALISM.

       MY QUEST----------REMOVE LIBERALISM FROM THE FACE OF THE EARTH.

                                      ALONG WITH EXPOSING THE TPD FOR WHAT IT REALLY IS.

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29 minutes ago, fedup said:

Your still in America.

Don't give in to the BULLSH1T.

Call it out, harshly, everytime you see it.

Beat the Liberal Propaganda into the ground.

Stand tall as an American.

 

I have taken that approach to mask wearing.  

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