I did my own little test of laundry soap. On the container it says it does 64 loads, well guess what it does not. Granted it says it does 64 small loads, filled to line one on cap, well small loads are not part of our reality so I did to the large load line, which would be 32, well I got 28! so if I double that it is only 56! I was shortened 8 loads!
and all of the soap says now it is 2x concentrated and you use 1/2 as much, Huh, I don't have 1/2 as much laundry. This lasted me three weeks, I have about 4 or 5 laods to do today and I have to go and get more detergent!
Is this another way we are getting fooled to think we are getting something better and in reality it isn't any different than before. :-/