I'm the same way. I can tell you which of my co-workers use Tide on their clothes without even asking. (Val)
I love the scent of Surf laundry detergent and Arm & Hammer has two really good ones but they make the kids itchy. They are great for scrubbing the kitchen floor.
I rip all my dryer sheets in half. You don't need that much.
I hate the 2X laundry detergent too! Did you notice that it says there is a line on the cap for half a load but as hard as I looked, I couldn't see the line. How much extra money are they making just because you forget and fill the cap? A lot. I went to Martins to get the Arm & Hammer sensitive skin and ALL the big bottle have been replaced. I need to run to the Dollar Store or somewhere like that to stock up.